CUE CARD: ADVERTISEMENT

Đề: Talk about an advertisement which made you want to buy a certain product

You should say:

• what the product was

• what was shown in the advertisement

• what you liked about the advertisement/product

and explain why the product was important to you.

Sample Answer

Let me tell you about an ad I saw a few weeks ago. It was on the internet and it was advertising a service to buy and sell gold online. It's something one of my friends told me about some time ago, but I never really thought about it seriously after he had told me about it. The image used in the ad was what caught my attention first. It was an image of a gold bar, gold bullion, and it just looked so beautiful. I clicked on the ad and it linked me to a website which sold gold. I didn't really know much about this so I read all the information on the page and they were selling gold bullion, gold coins and other gold products. I had no idea that you could buy all these different gold products online and some of them weren't expensive - well the price varies - but you could buy gold for less than $100 and they shipped it directly to you.

It seemed like a good idea - everybody loves gold - and I thought it would be a good investment for the future. Anyway, I didn't do anything about it at the time, but I did decide to do some more research about the subject. Over a week I visited some other websites and read a lot more about buying, selling, and investing in gold. I learned so much and began to get really interested in the topic. Eventually I decided to buy some gold rounds and coins, simply because I liked the design, and I learned that the price of gold is relatively low at the moment so it seemed like a good time to buy.

This was last week, and they delivered my order a couple of days ago. I think I must have spent about 20 minutes just looking at these gold items when I first opened them. they were so beautiful and I had never bought anything gold before in my life so it was like a special moment.

Now, I have a plan to try and buy some more gold every month, little by little. There are some coins that are really interesting but I also want to buy gold because I think it's a good idea for the future.

TỪ VỰNG CHỦ ĐỀ “ADVERTISEMENT”

• Advertising influences people’s choice of products: quảng cáo ảnh hưởng đến quyết định chọn lựa sản phẩm 

• People are easily manipulated by advertising: mọi người dễ dàng bị thao túng bởi quảng cáo

• Sponsor events: các sự kiện tài trợ

• Commercial breaks: thời gian dành cho quảng cáo giữa chương trình đang phát sóng (the short period during TV programmes when advertisements are shown)

• Prime time: giờ vàng (the time during the viewing schedule when most people watch TV or listen to a broadcast)

• Place an advert: đặt quảng cáo (to put an advert somewhere)

• Launch a product: ra mắt một sản phẩm (to introduce a new product)

• Go viral: nhanh chóng trở nên nổi tiếng (to quickly become extremely popular on the Internet through social media)

• Niche product: sản phẩm thích hợp (a product that is aimed at a distinct group of people)