BÀI MẪU

These days, a large amount of advertising is aimed at children and some people feel that it should be banned. While advertising can have several negative impacts on children, I believe it should not be completely banned.

On the one hand, commercials aimed at children can have a detrimental impact, particularly on the relationship between parents and their children. Many children are easily manipulated to want things they see in advertisements, and this may cause conflicts between parents and children if parents deny their children something they want. In addition, advertising targeted at children can have negative effects on their health, as many fast food and junk food companies these days direct their marketing strategies towards children, making their products appear to be healthy and appealing. Unfortunately, most children do not understand the concept of advertising and are easily persuaded to purchase these unhealthy foods, and as a consequence, can be at risk of many serious health issues, such as obesity and diabetes.

On the other hand, I feel that there should not be a ban on advertising aimed at children because advertising is one of the key aspects of a prosperous economy. If bans were to be placed on commercials, many companies would suffer from a decrease in sales and profits, which would eventually affect unemployment rates and the economy. For example, Coca Cola provides thousands of employment opportunities in advertising throughout its branches across different regions around the world. If advertising was banned, a large number of workers, such as marketers, may become unemployed, and as a result, the government will have to provide temporary financial support for those unemployed people.

In conclusion, although advertising aimed at children may have certain negative impacts regarding family relationships and health, imposing a prohibition on it is unreasonable.

PHÂN TÍCH TỪ VỰNG

Have a detrimental impact: có ảnh hưởng xấu

Manipulate (v): lôi kéo

Appealing: hấp dẫn, lôi cuốn

Obesity: bệnh béo phì

Diabetes: bệnh tiểu đường

Impose (+on/upon): áp, bắt phải làm gì

Marketing strategy: chiến lược tiếp thị

The concept of advertising: khái niệm quảng cáo

Temporary financial support: trợ cấp tài chính tạm thời

A prosperous economy: một nền kinh tế thịnh vượng

Provide temporary financial support: cung cấp hỗ trợ tài chính tạm thời

Direct something towards someone: nhắm tới, có mục đích tới hướng ai

…, and as a result,…: cụm từ chỉ kết quả nối hai mệnh đề